Collecting
Redesigned
Traditions
Q_02 transfers the intimacy of century-old rituals from within the stone pine walls of the Stube to the cotton cocoon of its clothes. The sacred and the profane meet in fashion like they do at the feet of an altar in the Stube, where private and public, concealed and revealed, religious and superstitious all come together.
The capsule collection draws on two of the tipical elements of the Stube: the decorated cotton of cushions, made since the nineteenth-century by artistic weaving mill Franz in Bruneck, and tablecloths and the votive phrases of the altar. Inside every cotton sweater, a webbing strap with the message ‘Live Long and Prosper’ designed by Studio typeklang, reinterprets the use of well-wishers.